Site lets job seekers ‘upskill’

When Iba Masood and Syed Ahmed graduated from college in 2010 and 2011, respectively, they initially had trouble finding jobs.

Like many of their classmates, they had the education, but not the specific skill sets that some companies were looking for.

So in 2012, they created Gradberry, a website that allows students and graduates to "upskill" through interactive, online courses and find jobs and internships, and allows employers to find new talent.

"Industries are currently in flux and constantly changing, and universities haven't been able to keep up with the new tools of the trade that graduating students need," said Masood, co-founder and CEO of Gradberry, now a finalist in the MassChallenge startup accelerator and competition.

Many business schools don't teach students how to use the software tool Salesforce, for example, a skill that many employers require for sales and customer relationship management positions.

"Gradberry aims to fill that gap," Masood said.

The website offers both free and paid courses taught by experts in areas such as technology entrepreneurship, social-media marketing, HTML5 and digital photography. Prices for paid courses generally range from $49 to $99. And once you've completed all the lessons in a course, you earn a certificate that you can add to your Gradberry talent profile.

You can also search for internships, freelancing opportunities and full-time jobs on the website, and employers can search for job candidates by browsing through their talent profiles.

Viveka Mishra, a fellow MassChallenge finalist, used Gradberry to post a job last week for a full-time marketing position at her company, PegaSense.

"The site was incredibly simple to use, and the posting itself was nestled in between Amazon job postings," Mishra said. "When I posted the job, Gradberry tweeted an energetic, 'PegaSense is looking for a marketing rockstar,' with a link to the posting to their massive amount (11,100) of Twitter followers."

"Using Gradberry has been great marketing for PegaSense," she said, "and we've since been in contact with high-caliber candidates from across the globe."

Worldwide, Gradberry has 38,000 users and will never charge people applying for jobs, Masood said, but the company will begin charging employers by next year for premium services such as training for 
employees or advanced filtering that will allow companies to search for prospective job applicants by their universities and majors.

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