A Framingham chiropractor is making it his mission to save children's necks one pillow at a time.
Kirt Josefek has launched a startup, KidCare, and is selling Kidzooz, a cuddly, plush, animal-shaped neck-supporting pillow designed for children, via a kickstarter campaign.
"You want to try to maintain the curve of the neck when you are sleeping instead of just rocking forward," he said. "I saw the need and I saw there are no other products out there, so I created them."
Josefek, who has owned MetroWest Chiropractic Associates for more than 35 years and was the Boston Celtics' team chiropractor in the 1980s, has seen many children come into his office with stiff necks, often caused by sleeping on adult-sized pillows or oversized stuffed animals that elevate the neck. But he could not find any neck-supporting pillows for kids on the market to recommend.
Josefek came up with the idea for the Kidzooz pillow around three years ago, while resting his head on his dog, Chester, and realizing how good it felt lying down on something soft, cuddly and lovable.
He scaled down a neck-supporting pillow for adults he designed and patented back in the 1980s to child-sized dimensions. The pillow is shaped to cradle the head using a soft polyester micro-denier fiber with foam borders and is covered with a plush exterior shaped like a tiger, panda or dog — like Chester.
"This really is a good pillow for kids. It is something that parents can be happy about when they put their kids to bed," he said.
Josefek hopes to produce other children's products down the road including foot-supportive slippers shaped like hooves and paws.
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