Something is very wrong when Google has better traffic data than government transportation departments. That's why I applaud Boston Mayor Martin J. Walsh for successfully ensuring Boston was one of 10 cities in the world selected to share and receive data with Waze, the groundbreaking social navigation app that Google scooped up for $1.3 billion two years ago.
Waze, which integrates with social networking apps, allows users to report road hazards and accidents in real-time. But the real gamechanger is how it calculates the best routes: by tracking the speed of its users in real-time rather than relying on traffic cameras. Waze recalculates your route frequently, adapting to a live-stream of traffic data and basically putting every other navigation service to shame.
Hub officials say the city will be able to share information on expected road closures with all of Waze's 400,000 users in Greater Boston, making the mobile navigation app even more accurate for those users. Waze, in turn, will provide streams of traffic data to the city's Traffic Management Center, which is akin to our municipal command center. City officials promise that engineers will use that data to better calibrate the city's 550 intersections with traffic signals.
"This partnership will help engineers in the TMC respond to traffic jams, accidents and road hazards quicker," said Boston Transportation Department Commissioner Gina Fiandaca.
"And, looking forward, the Waze data will support us in implementing — and measuring the results of — new congestion management strategies."
The Waze data- sharing partnership launched several weeks ago after months of development. Time will tell whether — or when — these new data efficiencies will trickle down to the commuters on the ground. Road relief doesn't appear to have happened yet, but that should be motivation for Boston drivers to use Waze. The more drivers use it, the more accurate it becomes.
It's natural to wonder why this new partnership didn't prevent Boston from becoming a commuter abyss over the last week. I wondered the same thing while chatting with Fiandaca yesterday, but then I remembered: that black hole of vehicle gridlock and agonizing public transit? The MBTA's fault.
So while this is a great example of government embracing innovation, we're only as strong as our weakest link, or in this case, rail. Here's hoping Waze and Google turn their attention to public transit next.
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