Market Basket executives are ordering managers to stock shelves in a desperate bid to win back customers as employees — facing an ultimatum to return to work by tomorrow or risk being replaced — pile on the pressure to reinstate their beloved fired CEO with another massive rally Tuesday.
In an email obtained by the Herald, newly installed co-CEO Felicia Thornton told store directors shipments of perishable items would be sent to stores from the company warehouses.
Market Basket shelves have been largely bare as many warehouse employees have joined the protests calling for the reinstatement of the ousted CEO Arthur T. Demoulas that began July 18.
"You are to direct your associates to fill product as it is received and maintain shelf conditions to our Market Basket Standards," the email says. In a subsequent email yesterday, Thornton told store directors they were responsible for ordering perishables and stocking shelves.
Steve Paulenka, a fired facilities and operations manager, said he is not sure how executives can promise deliveries will be made.
"No one's crossing (the picket lines)," he said. "Logistically, they can't do what they claim without a lot of outside help, and even if they can, the customers aren't there anyway."
The warehouses will be staffed by a combination of Market Basket employees and temporary workers, a spokesman for Thornton said. The company has been calling for employees to return to work and has set a deadline tomorrow, when it plans to begin a series of job fairs to hire new workers.
David Livingston, a supermarket analyst, said stocked shelves will reveal a lot about the protests.
"Once you get the shelves stocked, you'll have a very clear picture whether these customers are coming back," Livingston said. "Not all the customers are emotionally involved in the internal politics of Market Basket."
But fired Market Basket grocery supervisor Tom Trainor disagrees.
"The customers aren't not coming in the stores because there's no lettuce on the shelf," said Trainor.
Some stores have seen the number of customers drop 98 percent, said Paulenka, and some estimates put sales down as much as 90 percent.
"I think they're desperate," Trainor said of Market Basket executives.
Protesters are planning another rally Tuesday in Tewksbury, aiming for 15,000 workers and customers to join them, and they are vowing to fight on.
"One of two things is going to happen," Trainor said. "(Arthur T. Demoulas) is going to come back, or they're going to go out of business."
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