The maker of a pregnancy app is partnering with a fitness tracking app to better predict fertility and alert users to potential pregnancy complications.
Ovuline, the maker of the Ovia app, is joining forces with MyFitness Pal, the company said.
"We're looking for possible correlation between activities they're doing and their weight and their fertility," said Ovuline co-founder and vice president of product Gina Nebesar. "We're trying to take her weight data points from multiple fitness apps to help her stay on track for a healthy pregnancy."
Nebesar said tracking weight, activity level and other health information can help predict when a woman is most likely to get pregnant, but can also be used to warn of possible complications.
"We see ourselves as a health platform," Ovuline CEO Paris Wallace said.
If a woman's activity level drops suddenly, or she is not gaining enough weight during pregnancy, Ovia can warn users.
"We'd alert her that it might actually be a symptom of a pregnancy complication," Nebesar said.
Some of the conditions Ovuline's algorithms are on the lookout for are anemia and preeclampsia.
Ovuline is one of a number of fast growing e-health companies in the Boston area, including everything from a onesie to track babies to a health-focused wearable device.
"You've seen an explosion in this space of applications dealing with all sorts of health needs and medical conditions," Wallace said.
The app is helping a woman get pregnant every three minutes, the company said, and is adding 70 new users every hour and by 20 percent every month.
As more health apps and devices hit the market, regulators are taking notice. The FDA issued regulations on mobile medical apps last year, but a group of congressmen criticized the rules, saying they were too vague and the FDA has not been responsive enough. Wallace said Ovuline has spent a considerable amount of time studying the rules to see if Ovia is included. Wallace said it is not, but he is keeping his eye on regulators.
"It will be really interesting to see the regulatory response to all these amazing innovations," he said.
The company, a TechStars Boston graduate, moved with the accelerator to Boston earlier this year and is still operating out of TechStars' space. Nebesar said the company looked at alternatives, but decided to stay with TechStars and help mentor new companies.
Still, Ovuline is growing, and Nebesar said it will likely try to find its own office soon. The company now has 15 employees, up from 5 at the beginning of last year. The company has raised $2.5 million so far.
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