In years past, Hadley Stephens had always gone Christmas tree shopping with her parents or bought a tree of her own that was small enough to carry. But this is her first year being married, so it was time for a change.
"My husband and I talked about going out to one of those farms to cut our own tree, but we didn't have time," said Stephens, 31. "We were also nervous about attaching it to our car. You never know what might happen."
So, in search of a convenient way to get a tree, her husband stumbled upon one on Foodler.com, the home of Dashed, a Boston-based food-delivery service they'd used a handful of times.
Less than one hour and $90 later, a 9-foot Balsam Fir was delivered to their door and erected in their South Boston loft.
"We definitely were not expecting to find that they deliver trees," Stephens said. "We were pleasantly surprised."
If all of this sounds almost Grinch-like to those of you who consider shopping for a tree a tradition not to be tampered with — even if it does leave a trail of scratches on the roof of your car — your numbers may be dwindling.
This is the second year Dashed has offered the service, which runs through Christmas Eve and costs a flat rate of $19.99, not including the cost of the tree.
"We saw such demand last year that we decided to offer it again," said Phil Dumontet, who started Dashed in 2009 by delivering meals from Maurizio's in the North End on his Trek mountain bike.
That first year Dumontet made $150,570. By last year, he had hired nearly 100 employees in five cities, and the company's revenue had grown to $4.6 million.
"We started to look at what else we could deliver," Dumontet said.
So the company began offering a menu of trees: a Balsam Fir and a Fraser Fir, both of which come in various sizes, and a potted, 2-foot Alberta.
This year, Dashed wasn't the only company to branch out into Christmas trees.
The ride-sharing app Uber did a one-day trial run last Thursday, delivering a 7- to 8-foot Fraser Fir for $135, including tree, stand and scarf.
"We were excited to roll it out and see how it did," said Meghan Verena Joyce, general manager of Uber Boston, declining to reveal how many trees were delivered. "Our bread and butter is giving people access to reliable transportation around the city. So this was an exciting experiment for us."
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