A hair-raising presidential election and Hurricane Sandy didn't stop Small Army's Be Bold, Be Bald! campaign from achieving its highest participation numbers to date.
The 4-year-old initiative, spearheaded by the Hub advertising agency in the wake of co-founder Mike Connell's death from Stage 4 squamous cell carcinoma, saw upward of 6,000 people donning bald caps nationwide Nov. 2 to show solidarity with patients suffering from cancer.
Since 2009, Be Bold, Be Bald! has generated close to $600,000 for 30 large and small cancer organizations, including the Susan G. Komen for the Cure Foundation, The Jimmy Fund and Wellesley-based Heaps of Hope Inc., said Small Army CEO Jeff Freedman.
"Riding a bike, going on a walk, growing a mustache, it's all great and it's all great for fundraising, but we're more than fundraising," Freedman told the Herald. "We want discussions to start to honor the strength of cancer survivors and patients. That's equally, if not more, important than the money itself."
Newton North and Everett high schools and Boston ad agency Connelly Partners were among several local schools and businesses going "bald" for a day.
At Merrimack Pharmaceuticals in Cambridge, nearly half of the company's 240 employees wore the caps. Spokeswoman Kathleen Gallagher said the company, which donated $1,700, was inspired to join the cause after seeing how its pipeline of six clinical cancer drugs was affecting patients.
"It made us think, not just about the fact that what they're doing progresses our drugs, but the sacrifices they're making," Gallagher said.
Connell, a father of three diagnosed with cancer three times, died in November 2007 at the age of 45.
"As weak as he was; as skinny as he looked; even seeing him with all the IVs and knowing he was dying, the strength he had was just amazing to me," Freedman said. "I'd be bawling and crying and he'd be comforting me. It gave me a whole new perspective of how strong he was."
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